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How Lottery Winners Spend Their Money

What do lottery winners do with their winnings?

In November 2019, the company that operates the UK National Lottery gathered lottery winners from the previous 25 years to find out the answer to a question we are all desperate to know: what do lottery winners do with their winnings?

According to Andy Carter, a Senior Winners’ Advisor at the lottery operator, “We find it takes six to nine months for winners to adapt to their new life.” He added, “There are both emotional and practical adjustments to be made before they truly relax into a millionaire lifestyle and there is no set rule book to follow.”

As expected, many of the lottery winners spent their money on new homes, new cars, and extravagant vacations. That much wasn’t very surprising, but among those stories a few pretty interesting tidbits stood out.

For example, Chery Brudenell won just under a million pounds in 1997 and used a surprsing amount of that money to travel around the world specifically to see her favourite singer, Robbie Williams, perform. According to Cheryl, in the two decades after her lottery win she’d gone to see Williams around 40 times in cities as spread out as Barcelona, Las Vegas, and Berlin.

Tom Naylor spent much of his 2001 £15.5 million win on cars; purchasing two Aston Martins, three Jaguars, and a Land Rover Discovery.

The question remains, outside a few eccentric winners, how do lottery winners spend their money in general?

In 2012, the UK’s lottery operator polled its thousands of new lottery millionaires and found out that the most popular use of lottery money was fairly sensible: property investments.

The second most popular use of the money was making investments to provide future income, and the third most popular was ensuring financial security for the winners’ children.

Spending money on personal luxuries, gifts, and holidays turned out to be much further down on the list than you might have expected.

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